‘Hey! Buddy, you almost left me out!’ Ouch! This could be a dire situation that can make your stakeholders very unhappy. Keeping keeping a stakeholder out of the loop can cost you dearly, to an extent of posing a great challenge to the growth and success of your organisation. Stakeholders are people who can positively… Continue reading I am your stakeholder too!
"If your stories are all about your product and services, that not story telling. It's a brochure. Give yourself permission to make the story bigger" -Jay Baer There is more you can share with your audience than just hard information. Let your brand tell light stories to keep your audience interested and emotional connected.